Chain restaurants are the backbone of our nation's restaurant industry, and in the southwestern region, many of the nation's top chains were developed. Our regional history is rich, and we expect the evolution of chain restaurants to continue well into the future. From store expansions and tech-driven self-serve kiosks to elevated menus and captivating atmospheres, we've come a long way. Let's explore some of that evolution.
Technology Integration
Traditionally, chain restaurants used technology to increase efficiency, offer unique experiences, or gain a competitive edge. However, since 2020, food ordering and delivery technology have become essential for survival rather than optional. Successful in grocery stores, self-service kiosks are now in chain restaurants. They reduce crowding and allow operators to serve more customers with less staff. Furthermore, studies show that checkout totals rose after implementing self-service kiosks because customers tended to buy more.
Another important change comes in the realm of takeout and delivery. Today, with just a few taps on a smartphone, customers can find hundreds of menus from chain and local restaurants, convenience stores, and bakeries. During the pandemic, revenue more than doubled from food delivery apps as dining out became less viable. A three-course dinner or 60 wings can be delivered to a Superbowl party in less than an hour, for example.
Mobile apps took food and beverage ordering to a new level and continue to provide valuable data to foodservice managers and district leaders. It remains crucial for chain restaurants to partner with foodservice apps in order to gain access to consumers, and that will likely become even more important in the future as diners learn to enjoy the conveniences of tech-driven takeout and delivery.
Menu Innovation
A diverse food menu is more important than ever because it attracts a broader range of customers with varied tastes and preferences. Different dayparts can help operations gain a competitive advantage, with many chains offering breakfast, lunch, and dinner.
Another way to increase menu diversity is to consider pairing foods that might sound untraditional. For example, if a steakhouse chain considers offering tropical salads or rice bowls, it might better attract parties of diners who have more diverse preferences amongst them. Adding new flavors to a menu is not just about offering new dishes; it's about embracing diversity and showing a commitment to consumer preferences. Ultimately, expanding a restaurant’s menu should be based on market research, customer feedback, and understanding your restaurant's unique identity and strengths.
Regularly assessing customer preferences and industry trends should always be a priority. It's necessary for foodservice operators looking to create relevant menus and appeal to their target audience.
Enhanced Dining Atmosphere
The interior design and floorplans used in chain restaurants have shifted significantly. Incorporating a cookie-cutter approach in bar and dining areas is no longer helpful to revenue. Chain restaurants now embrace unique dining themes and concepts that set them apart. Updated restaurant designs should focus on improved seating for comfort and safety.
Provide an overall welcoming ambiance that differentiates each chain's locations. Whether it's a rustic farmhouse vibe, an urban industrial feel, or a tropical beach setting, the design and décor are crucial for business growth.
Expansion into Fast Casual Segment
Amidst a hunger for convenience and premium yet affordable cuisine, the financial landscape of chain restaurants has found new horizons. The strategic incorporation of mobile apps amplifies this evolution. These apps, backed by a surge in digital orders, not only enhance customer engagement but also streamline operations, driving efficiency and cutting labor costs.
As chain restaurants seize fast-casual opportunities, many more financial avenues become available. The right commercial kitchen equipment is a cornerstone, enabling the seamless execution of expanded menus and fast-casual programs. This investment caters to changing consumer preferences and bolsters revenue streams by catering to time-conscious diners seeking an elevated experience.
In a world where the coming together of mobile apps and fast-casual dining is rewriting the financial narrative, the bottom line isn't just about satisfying appetites; it's about feeding innovation, efficiency, and growth.
Try new foodservice solutions for your chain restaurant. Book some time with Chef Cassie today!
